Novelcare's skin care products were launched in the year 1980 mainly for export markets in Asia and Europe. These products emphasized on natural ingredients derived from botanical sources. For the last 20 years, research and development in Novelcare have been focused on making products that promote natural beauty and soothes the senses and spirit of the users. Great care has been given to the choice of the starting materials that have been proven safe and beneficial for their intended purposes. In addition, Novelcare strives to provide clients with a pleasant experience, be it a lingering and intriguing natural fragrance or a comfortable, smooth and soothing after feel.

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